Mohammed Raffa continues to lead the SAMACO Motors. Mohammed’s commitment to grow the organization to a world-class mobility company began in 1999 with his appointment as General manager for Corporate Planning and later as CEO in 2014.
Mr. Raffa’s leadership is founded on a passion for continuous development and excellence to inspire the SAMACO ecosystem and drive the diverse businesses forward in spite of challenges and the ever-changing face of the Saudi Arabian Transformation.
A highly developed negotiator with a focus on effectiveness and competitiveness, Mohammed Raffa holds a Master of Science in Management degree from Cranfield University, UK in addition to a Bachelor of Science degree from Embry Riddle Aeronautical University, FL, USA where he excelled and Summa Cum Laude.
Born in Bristol, UK and having been exposed to diverse cultures, Mohammed imbues the global citizen and brings many of those characteristics and belief systems to the SAMACO organization. Fitting with the company’s ethos, Mohammed is an avid motorsport enthusiast. He is married and has five children.
Nawaf H. Rafeeq is HR General Manager, responsible for recruiting, compensation and benefits, Performance, company culture, employee relations and all aspects of the human resources agenda for the Company. He is a member of the Samaco Motors leadership team.
Nawaf joined Samaco Motors in 2022 and has more than 17 years of HR experience in Saudi and GCC Market, having spent his years of experiences in Banking, FMCG and Pharmaceutical sectors.
Nawaf earned a master’s degree in information systems management – Management School - University of Sheffield- United Kingdom and a Bachelor in Management Information Systems (MIS) From King Fahd University of Petroleum & Minerals - Saudi Arabia. and earned hisHR Certification from HR Certification Institute (HRCI) as Senior professional HR.
Renowned in the UK automotive industry for his extensive experience and strategic acumen, Simon has demonstrated his ability to drive brands to new frontiers having held prominent positions at various automotive brands. His recent tenure was in the capacity of Franchise and National Brand Director, before joining SAMACO Motors in July 2023.
Simon is committed to excellence, propelling the brand to new heights and ensuring a prosperous future for Audi in the Kingdom. Customer satisfaction is anchored in his leadership approach, ensuring a sustained focus to all Audi customers experience the pinnacle of service delivery across all business units.
Simon is a loving father of two elder sons Neil & Kieran. During his leisure time, Simon enjoys hiking outdoors and is looking forward to taking in the beautiful sceneries of Saudi Arabia. He is a passionate football fan, together with his sons, he is a massive fan of Manchester City football club, and looks forward to seeing the Saudi League grow over the forth coming years.