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SAMACO Automotive Management
Mohammed Raffa
Chief Executive Officer
Mohammed Raffa continues to lead the SAMACO Automotive. Mohammed’s commitment to grow the organization to a world-class mobility company began in 1999 with his appointment as General manager for Corporate Planning and later as CEO in 2014.
Mr. Raffa’s leadership is founded on a passion for continuous development and excellence to inspire the SAMACO ecosystem and drive the diverse businesses forward in spite of challenges and the ever-changing face of the Saudi Arabian Transformation.
A highly developed negotiator with a focus on effectiveness and competitiveness, Mohammed Raffa holds a Master of Science in Management degree from Cranfield University, UK in addition to a Bachelor of Science degree from Embry Riddle Aeronautical University, FL, USA where he excelled and Summa Cum Laude.
Born in Bristol, UK and having been exposed to diverse cultures, Mohammed imbues the global citizen and brings many of those characteristics and belief systems to the SAMACO organization. Fitting with the company’s ethos, Mohammed is an avid motorsport enthusiast. He is married and has five children.
Alaa Temraz
Deputy CEO shared Services & CFO
Alaa Temraz brings over 20 years of financial experience across a wealth of practices and sectors.Some of Alaa’s capabilities include financial planning, performance management, financial control and compliance coupled with financial and operational optimization as well as treasury functions.
Aside from his day-to-day work, Alaa provides ongoing support and recommendations to the Board of Directors on forecasting, safeguarding, funding, working capital, cash flow and inventory management. Mr. Temraz has been vital in establishing and maintaining strong relationships with financial institutions for the SAMACO Automotive.
Abdullah Al-Attas
General Manager, Business & Digital Transformation
Eng. Abdullah develops and maintains the organization’s Digital Transformation Strategy and IT initiatives to support Business operations and promote corporate growth. He is an innovative business leader, change agent, mentor and trusted advisor to Senior Executives.
In 2012 and 2015, he was honoured with the CIO 100 and CIO 50 Awards, respectively. On several occasions, he was invited as a speaker in various global conferences about business and technology trends.
Eng. Abdullah enjoys reading, playing football and traveling.
Mohamed Mousa
Volkswagen General Manager
Mohamed Mousa, with his 12 years of tenure with SAMACO, has gained deep insights and expertise, particularly across the marketing and sales functions. In keeping with SAMACO’s commitment to growing from within, Mr. Mousa was promoted to General Manager, Volkswagen after his growing of sales as well as internal and external teams.In his time with SAMACO and previous automotive brands, Mr. Mousa has gained understanding of the complex and unique dynamics that form the Saudi Arabian automotive market and has delivered consistent results across the businesses.
Loves Soccer and travelling. He has 2 kids.
Neil Lines
Audi & Lamborghini General Manager
Neil Lines has over 25 years experience in the automotive industry, with an enviable track record in understanding and balancing the commercial needs of a business, alongside delivering customer satisfaction, innovation and engaging experiential focus.Developing his team is one of his key skills, recognizing that this creates a positive working environment and sustainable organic growth. Concentrating on German brands, Neil has a track record of continuous improvement resulting in highly successful teams and results.
Neil was educated in Germany, in British Military schools and has 4 children.
Arno Husselmann
Porsche General Manager
Arno is a high performance, senior manager with a strong, proven track record of significantly improving the automotive business performance over the past 37 years of his career.
He has extensive experience in identifying reasons for poor performance and implementing the resulting best practice solutions to those challenges which require a comprehensive understanding of the critical business drivers in multiple markets, has always identified and successfully implemented sustainable, long term solutions leading to operational excellence to achieve the highest global standards in performance and results in the businesses that falls under his responsibilities.
He joined SAMACO Porsche in January 2020 after 20 years, managing another brand to become the most successful importer in the world, achieving more than 20 global awards, including “Global Dealer of the Year,” After Sales Dealer of the Year as well as Manager of the Year. He believes in the mantra “customers are the purpose of our business,” and a “Culture of Excellence” is achieved through “Retail is Detail” focus and efforts.
Arno is from Ireland, Married with two children, one boy and one girl.
Fahad Badwailan
Acting General Manager Human Resources & Administration
Fahad Ahmed Badwailan joined SAMACO automotive in 2011 as the Customer Care Manager. In his role, Fahad focused heavily in bringing customer-centric delivery and problem solving through innovation and proactive means.
In 2017, Fahad was promoted to the Human Resources and Administration Operations Manager to focus on SAMACO’s internal customers and use his innovative and proactive capabilities to ensure optimal internal performance.
Fahad plays the role of a strategic change agent at SAMACO to ensure the HR implementation complements that of the Group’s business strategy. Mr. Badwailan seeks ways to continuously add value to SAMACO Automotive to ensure the Group reaches its full potential of being a high-performance organization.
Fahad is married and has 5 children. In his spare time, he enjoys watching movies, football and traveling. 
Mansour Aladwan
Regional General Manager, Khobar
Mansour Aladwan joined SAMACO in 1999 and leads SAMACO Group’s activities for the Eastern Region out of the Khobar regional headquarters. Mr. Aladwan is a seasoned professional who focuses on the commercial side of businesses. He continues his tenure working as the Chief Operations Officer of the Saudi Arabian Car Dealer which began in 2008 in addition to his role as a member of the Eastern Province’s Chamber of Commerce.
Prior to joining SAMACO, Mr. Aladwan worked as the Regional General Manager for BMW.
Every weekend he spend his time in a formal social relations and with his family and also go to the sea for fishing, he has 4 children 2 boy and 2 girls.
Peter Smith
Bentley General Manager
Peter Smith’s broad experience in the Automotive industry has established a track record of developing organizations, enhancing the customer journey, and bringing strong financial results to the Dealerships to an organization.
He was a key member of the team at Audi in Glasgow UK for five years,then later joined Bentley in Edinburgh UK as brand Manager for five years, before he joined Samaco as Brand Manager at the beginning of 2020.
Dedicated in developing solid relationships with the manufacturer, he delivers consistent upper quartile performance, achieving high company performance and meeting manufacturer’s KPIs. He is a devoted mentor and passionate on nurturing talent and helping to develop careers in an organization, to ensure a healthy environment for workers where trust, transparency, and effective communication is valued.
He enjoys hill walking, motorcycling, and travelling. He is married with two grown-up kids.
Alaa Temraz
Deputy CEO shared Services & CFO
Alaa Temraz brings over 20 years of financial experience across a wealth of practices and sectors.Some of Alaa’s capabilities include financial planning, performance management, financial control and compliance coupled with financial and operational optimization as well as treasury functions.
Aside from his day-to-day work, Alaa provides ongoing support and recommendations to the Board of Directors on forecasting, safeguarding, funding, working capital, cash flow and inventory management. Mr. Temraz has been vital in establishing and maintaining strong relationships with financial institutions for the SAMACO Automotive.
Abdullah Al-Attas
General Manager, Business & Digital Transformation
Eng. Abdullah develops and maintains the organization’s Digital Transformation Strategy and IT initiatives to support Business operations and promote corporate growth. He is an innovative business leader, change agent, mentor and trusted advisor to Senior Executives.
In 2012 and 2015, he was honoured with the CIO 100 and CIO 50 Awards, respectively. On several occasions, he was invited as a speaker in various global conferences about business and technology trends.
Eng. Abdullah enjoys reading, playing football and traveling.
Mohamed Mousa
Volkswagen General Manager
Mohamed Mousa, with his 12 years of tenure with SAMACO, has gained deep insights and expertise, particularly across the marketing and sales functions. In keeping with SAMACO’s commitment to growing from within, Mr. Mousa was promoted to General Manager, Volkswagen after his growing of sales as well as internal and external teams.In his time with SAMACO and previous automotive brands, Mr. Mousa has gained understanding of the complex and unique dynamics that form the Saudi Arabian automotive market and has delivered consistent results across the businesses.
Loves Soccer and travelling. He has 2 kids.
Neil Lines
Audi & Lamborghini General Manager
Neil Lines has over 25 years experience in the automotive industry, with an enviable track record in understanding and balancing the commercial needs of a business, alongside delivering customer satisfaction, innovation and engaging experiential focus.Developing his team is one of his key skills, recognizing that this creates a positive working environment and sustainable organic growth. Concentrating on German brands, Neil has a track record of continuous improvement resulting in highly successful teams and results.
Neil was educated in Germany, in British Military schools and has 4 children.
Arno Husselmann
Porsche General Manager
Arno is a high performance, senior manager with a strong, proven track record of significantly improving the automotive business performance over the past 37 years of his career.
He has extensive experience in identifying reasons for poor performance and implementing the resulting best practice solutions to those challenges which require a comprehensive understanding of the critical business drivers in multiple markets, has always identified and successfully implemented sustainable, long term solutions leading to operational excellence to achieve the highest global standards in performance and results in the businesses that falls under his responsibilities.
He joined SAMACO Porsche in January 2020 after 20 years, managing another brand to become the most successful importer in the world, achieving more than 20 global awards, including “Global Dealer of the Year,” After Sales Dealer of the Year as well as Manager of the Year. He believes in the mantra “customers are the purpose of our business,” and a “Culture of Excellence” is achieved through “Retail is Detail” focus and efforts.
Arno is from Ireland, Married with two children, one boy and one girl.
Fahad Badwailan
Acting General Manager Human Resources & Administration
Fahad Ahmed Badwailan joined SAMACO automotive in 2011 as the Customer Care Manager. In his role, Fahad focused heavily in bringing customer-centric delivery and problem solving through innovation and proactive means.
In 2017, Fahad was promoted to the Human Resources and Administration Operations Manager to focus on SAMACO’s internal customers and use his innovative and proactive capabilities to ensure optimal internal performance.
Fahad plays the role of a strategic change agent at SAMACO to ensure the HR implementation complements that of the Group’s business strategy. Mr. Badwailan seeks ways to continuously add value to SAMACO Automotive to ensure the Group reaches its full potential of being a high-performance organization.
Fahad is married and has 5 children. In his spare time, he enjoys watching movies, football and traveling.
Mansour Aladwan
Regional General Manager, Khobar
Mansour Aladwan joined SAMACO in 1999 and leads SAMACO Group’s activities for the Eastern Region out of the Khobar regional headquarters. Mr. Aladwan is a seasoned professional who focuses on the commercial side of businesses. He continues his tenure working as the Chief Operations Officer of the Saudi Arabian Car Dealer which began in 2008 in addition to his role as a member of the Eastern Province’s Chamber of Commerce.
Prior to joining SAMACO, Mr. Aladwan worked as the Regional General Manager for BMW.
Every weekend he spend his time in a formal social relations and with his family and also go to the sea for fishing, he has 4 children 2 boy and 2 girls.
Peter Smith
Bentley General Manager
Peter Smith’s broad experience in the Automotive industry has established a track record of developing organizations, enhancing the customer journey, and bringing strong financial results to the Dealerships to an organization.
He was a key member of the team at Audi in Glasgow UK for five years,then later joined Bentley in Edinburgh UK as brand Manager for five years, before he joined Samaco as Brand Manager at the beginning of 2020.
Dedicated in developing solid relationships with the manufacturer, he delivers consistent upper quartile performance, achieving high company performance and meeting manufacturer’s KPIs. He is a devoted mentor and passionate on nurturing talent and helping to develop careers in an organization, to ensure a healthy environment for workers where trust, transparency, and effective communication is valued.
He enjoys hill walking, motorcycling, and travelling. He is married with two grown-up kids.
Reg Office: Madinah Road,
Al Faisaliah,
P. O. Box 11931,
Jeddah
21463
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